Jul 9 2013

Puzzle and Dragons – Macro Loop and Monetization

Puzzle & Dragons is a Japanese mobile game developed by GungHo Online Entertainment. I’ve sunk a few dozen hours into this game already, and have been tempted to spend money, but due to how much the monetization currency costs I decided against it. Aside from this one major flaw, the macro loop of the game is well designed for monetization and when this is written the game is the number #13 grossing game on Android and #23 in the Apple store.

The macro-loop of Puzzle and Dragons is a very “Pokemon-esque” gameplay loop where you expend Stamina to send a team of Monsters to complete Dungeons which give you Coins and Monsters. You can then increase the power of your team using those Coins and Monsters.

Macro Loop Graph Continue reading